Here you can submit an enquiry to QAZCONTENT JSC and receive an official response to your question:
What are the mission and main objectives of QAZCONTENT JSC in Kazakhstan’s media sector?
QAZCONTENT JSC is a media company responsible for implementing state information policy. Through its media resources, QAZCONTENT provides official, analytical, educational and cultural information and helps strengthen a unified national information space. An important part of its mission is preserving and promoting Kazakhstan’s history, language and culture.
What measures does the company take to support sustainable development and corporate responsibility?
As a state-owned media company, QAZCONTENT JSC focuses not only on content production but also on social, environmental and ethical considerations, including:
Cultural and educational activities:
• Promoting Kazakhstan’s national history and culture;
• Promoting state ideology, values and language;
• Developing educational, historical and social content.
Social responsibility:
• Developing media education and improving the audience’s media literacy;
• Supporting cultural and social initiatives;
• Creating accessible content for different age groups, including children.
Internal corporate ethics:
An internal audit service;
• A compliance and risk management service;
• Systems for quality control and compliance with legislation.
Sustainable development of the digital environment:
Combating disinformation;
• Upholding standards of content accuracy and objectivity;
• Ensuring access to information for broad sections of the population.
Technological development:
• Modernising digital platforms;
• Introducing innovations, including artificial intelligence;
• Improving employees’ digital literacy.
What digital technologies and tools does QAZCONTENT use to create and distribute content?
QAZCONTENT combines traditional media technologies, including video, graphics and analytics, with modern digital tools such as artificial intelligence, multimedia production, national platforms and social media. This enables the company to distribute content effectively and remain relevant in a rapidly changing media environment.
What educational and training programmes does QAZCONTENT JSC offer journalists and media professionals?
In recent years, QAZCONTENT JSC has actively developed training programmes for journalists and media professionals, focusing on digital skills and the use of modern technologies.
Key areas include:
1. Artificial intelligence training:
The company offers free training programmes on using AI to create news content, scripts and multimedia materials, as well as for fact-checking and adapting texts. Separate training sessions are held for PR specialists and government employees.
2. The Qazaqstan Tarihy educational portal (E-history.kz) is developing a large digital platform featuring learning materials on Kazakhstan’s history, including articles, multimedia content, e-books and educational resources for school and university students.
3. Practical training through the use of AI in newsrooms:
At El.kz and other QAZCONTENT media platforms, the company experiments with AI to create graphics, improve texts and automate tasks. Journalists gain practical experience with modern digital tools.
4. Joint training projects:
The company works with research institutes, ministries and industry associations to organise joint seminars, educational programmes and media training sessions.
What areas of international cooperation does the company pursue?
QAZCONTENT JSC seeks to expand international cooperation in the media sector:
1. Partnerships with global news agencies and media networks.
- Cooperation with educational and research organisations.
- Participation in international media networks.
4. Development of export-oriented content, including the creation and promotion of content for international audiences.
How does QAZCONTENT respond to changes in the media market and digital trends?
The company adapts to digital transformation and changing user preferences, particularly the growing popularity of mobile and online formats. It uses modern technologies, including artificial intelligence, to optimise and automate routine processes. This allows journalists and other employees to devote more time to substantive, creative and analytical work.
