2026 Rate Card
Advertising and communication opportunities
on Qazcontent’s own media platforms
| № | Service | Format | Price incl. VAT, KZT |
Notes |
|---|---|---|---|---|
| 1 | Publication of an informational announcement of up to 2,500 characters, including spaces | Text and photos are provided by the advertiser (up to 4 photos). Published in the news feed | 100,000 | Official announcements/ |
| 2 | Publication of material up to 5,000 characters, including spaces | Text and photos are provided by the advertiser (up to 5 photos), published in the news feed | 360,000 | |
| 3 | Embedding video in article | The client provides the finished video and link | 50,000 | |
| 4 | Publication of a finished video in content sections | Duration up to 40 minutes | 200,000 | |
| 5 | Interview | Editorial content published on the homepage (up to 8,000 characters and 5 photos) | 550,000 | Package includes: website publication + Instagram Stories |
| Publication of a ready-made interview (up to 8,000 characters and 5 photos) | 400,000 | |||
| 6 | Photo report | Editorial photo report; text up to 4,000 characters. Up to 12 photos | 450,000 | Package includes an on-site visit by a photographer and journalist in Astana |
| 7 | YouTube podcast | Studio filming, editing, and publication on the website, YouTube, and social media | 800,000 | |
| 8 | Publication of a post/ |
Ready-to-publish post of 200–1,500 characters including spaces, a link, account tag (if available), an image of at least 500*261 pixels, or a video. |
|
 |
News feed pinning | Pinned for 3 hours | + 20% | |
 |
Homepage pinning | In the “Editor’s Choice” section for 24 hours | + 20% | |
 |
Publication without the “PR” or “Partner Material” label | In the “Editor’s Choice” section for 24 hours | + 20% | The editorial team reserves the right to refuse label removal without explanation |
 |
Mention of multiple brands and links | + 10% | ||
 |
Content preparation | Material up to 5,000 characters | 150,000 | On-site service in Astana. |
|
Photo/ |
Event photography/ |
100,000 |
NOTES:
| Slot | Service | Description | Price incl. VAT, KZT per day |
|---|---|---|---|
| B1 | Homepage feed, top (desktop) | 1100*90 px | 36,400 |
| B2 | Homepage feed, middle, sitewide (desktop + mobile) | 1100*90 px | 36,400 |
| B3 | Homepage feed, bottom (desktop) | 1100*90 px | 31,200 |
| B2 | Small vertical banner | 280*560 px | 23,400 |
| B4 | Left sidebar banner, sitewide (desktop) | 290*1080 px | 36,400 |
| B4 | Right sidebar banner, sitewide (desktop) | 290*1080 px | 36,400 |
| № | Service | Format | Price incl. VAT, KZT |
Notes |
|---|---|---|---|---|
| 1 | Publication of an informational announcement of up to 2,500 characters | Text and photos are provided by the advertiser (up to 4 photos). Published in the news feed | 80,000 | One brand and one link may be mentioned |
| 2 | Publication of material up to 5,000 characters, including spaces | Text and photos are provided by the advertiser (up to 5 photos), published in the news feed | 200,000 | |
| 3 | Embedding video in article | The client provides the finished video and link | 20,000 | |
| 4 | YouTube podcast | Studio filming, editing, and publication on the website, YouTube, and social media | 800,000 | |
| 5 | Photo report | Editorial photo report; text up to 4,000 characters. Up to 12 photos | 300,000 | |
| 6 | Publication of a post/ |
Ready-to-publish post of 200–1,500 characters including spaces, a link, account tag (if available), an image of at least 500*261 pixels, or a video. |
|
|
Content preparation | Material up to 5,000 characters including spaces | 150,000 |
|
Homepage pinning | In the “Editor’s Choice” section for 24 hours | + 20% |
|
Publication without the “PR” or “Partner Material” label | The editorial team reserves the right to refuse label removal without explanation | + 20% |
|
Mention of multiple brands/ |
+ 10% |
| Slot | Service | Description | Price incl. VAT, KZT per day |
|---|---|---|---|
| B1 | Homepage feed, top (desktop) | 1100*90 px | 31,200 |
| B2 | Homepage feed, bottom (desktop) | 1100*90 px | 31,200 |
| Service | Description | Notes | Price incl. VAT, KZT |
|---|---|---|---|
| Publication of ready-made material | Material up to 4,000 characters including spaces, up to 10 photos. | Publication of a ready-made article on the website + Instagram Stories | 50,000 |
| Editorial interview/ |
Editorial content up to 8,000 characters | Preparation and publication on the website + Instagram Stories | 150,000 |
| Banner advertising on E-HISTORY.KZ | Homepage feed, top row (desktop) 1200*200 | Preparation and publication on the website + Instagram Stories | 10,000 |
| Homepage feed, bottom row (desktop) 1200*100 | 5,000 | ||
| Banner advertising on ADEBIPORTAL.KZ | Homepage feed (desktop), 1200*200 | Preparation and publication on the website + Instagram Stories | 10,000 |
| Homepage feed (desktop), 640*200 | Preparation and publication on the website + Instagram Stories | 5,000 |
NOTES:
| Service | Description | Price incl. VAT, KZT |
Notes |
|---|---|---|---|
| Documentary film | Documentary film production Duration: up to 40 minutes. |
From 2,000,000 |
Final cost is calculated after project approval. Promotion across Qazcontent JSC platforms. |
| Video clips | Production of a video up to 5 minutes, including publication on social media | From 500,000 |
|
| Motion video production | Production of a motion video up to 1 minute, including publication on social media | From 280,000 |
|
| Press event organization | Press conferences, press briefings, and presentations at the Qazcontent press center | From 600,000 |
• Venue in Astana for up to 50 people • LED screen • Live stream on one social media platform • Information support on Qazcontent platforms • Media invitations • Photography/ The company reserves the right to refuse to provide the service without giving a reason. |
| Information support for forums/ |
Production of informational multimedia video content, media booth setup at the event venue, recording of video interviews, and publication of editorial materials and multimedia content on Qazcontent online resources | From 1,500,000 Per day |
Note: The cost of special projects may vary depending on the complexity of the project.
| Package | Terms | Benefits |
|---|---|---|
| QazDuo (“Baq + El”) | Publish material on Baq.kz at the listed rate + on El.kz at a 50% discount | Double reach: Baq.kz’s news audience + El.kz’s mass audience. Budget savings and stronger brand visibility. |
| “QazTrio” (Cultural Code) |
Publish material on El.kz or Baq.kz at the listed rate + complimentary placement on Adebiportal.kz / E-History.kz | Reach three audiences: mass-market, cultural, and academic. Associate the brand with culture, history, and national identity. |
| “QazMedia” | YouTube podcast (filming, editing, and publication) Text interview (5 photos) on Baq.kz or El.kz / News feed publication (up to 5,000 characters, 5 photos) Social media promotion Service price: KZT 1,500,000 |
360° multimedia reach* |
| “QazPremium” | Documentary film (up to 40 minutes) YouTube podcast Photo report (up to 12 photos) Interview on the homepage of Baq.kz or El.kz Social media promotion Banner advertising (3 weeks) Service price: KZT 4,500,000 |
Brand image package |
| Volume discount | |
|---|---|
| KZT, incl. VAT | % |
| from 500,000 to 1,500,000 | 10% |
| from 1,500,000 to 3,000,000 | 15% |
| from 3,000,000 to 5,000,000 | 20% |
| from 5,000,000 to 10,000,000 | 25% |
| Discount for advertising agencies | 10% |
Contacts
© 2026, АО «QAZCONTENT»
40,000
40,000
100,000
70,000
